Typically the brand name should appear as "SGI" in all-caps with no trademark symbol. Alternatively and when appropriate, the name of the brand may be extended to either of the additional options below. When the name is written out but does not use LLC to indicate its entity status, a trademark ( ™ ) symbol should be appended to the end to protect our unique brand name.

Note: Correct capitalization of the brand names is important. In documents, emails, social media posts, etc., sgi is incorrect, as is Sgi, steadfast growth industries, and STEADFAST GROWTH INDUSTRIES.

Only the first instance of the full brand name (not the acronym) in a document or advertisement should include the trademark ( ™ ) symbol. Subsequent appearances of the name in the same document or ad should not include the trademark symbol. A trademark notice should also be included at the bottom of advertisements. Including the trademark symbol as part of the name is not necessary in casual, everyday digital correspondence and marketing: emails, texts, and social media posts.

The brand tagline is:

The tagline should always be accompanied by the trademark ( ™ ) symbol, even if it appears multiple times in a document. The initial "O" and "B" in "Only" and "Beginning" respectively should always be capitalized. Don't capitalize the "T" in "the". Also there should always be the three-period ellipsis punctuation at the end of the tagline; The three-period ellipsis should have a space between each period like ". . ." not condensed like "..."; Do not end the tagline with a four-period ellipsis, a single period, or an exclamation point.

The tagline is the most succinct version of our brand promise. It represents our belief in the potential of our businesses and the people who manage them.

Brand statements: